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Issue No. 30
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Craftsmanship Comes in a Cup Maserati and Nespresso rally to support The Painted Turtle
On occasion, it can seem as though Italy has a monopoly on all things desirable. Think of fashion, and names such as Armani, Versace and Gucci spring to mind. Accessories -- Salvatore Ferragamo, Dolce e Gabbana, Prada; jewelry, Bulgari. Cars – Bugatti, Lamborghini, Ferrari and (of course) Maserati. Even drinks – no self-respecting coffee bar would leave the cappuccino, espresso or latte off its menu.
The Nespresso system offers the ideal way to enjoy a taste of Italy, at home or in the office. A stylish range of machines which incorporate innovative technology deliver the perfect cup of coffee, using small capsules containing carefully selected gourmet blends – with no fewer than twelve different blends to choose from.
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Maserati and Nespresso share many attributes – European heritage, innovative design and technology, premium products. So it was only natural that the two should come together, as they did for the Maserati Rally presented by Nespresso. One of the events which took place around the Pebble Beach Concours d’Elegance in California, it gave Maserati owners the chance to tour over some of the wonderful roads of the Carmel Valley; along the way, they enjoyed breakfast at the Bernadus Winery – with Nespresso, naturally. And with the generous support of Nespresso, the event raised funds for The Painted Turtle, an innovative camp and family care center for children with life-threatening illnesses.

“Nespresso and Maserati share an unquenchable thirst for quality, innovation and perfection – we both aim to give our clients a product which delivers the finest experience,” said Frederic Levy, President of Nespresso North America. “At Nespresso, we consistently have our finger on the pulse of the hottest lifestyle trends to offer aficionados the widest range of coffee machines and accessories for their homes. That is why we offer 12 different blends of coffee in our range.”
“Maserati and Nespresso customers share similar desires and aspirations – sleek design, premium quality and perfection at their fingertips,” Levy continued. “With shared values like these, we were delighted to be involved with the Maserati Rally presented by Nespresso – and being able to support such a worthy cause as The Painted Turtle made it a wonderful event.”
Nespresso coffee machines can be acquired at a variety of fine stores; or visit the Nespresso website to find out what makes Nespresso a cup to be savored. And contact your local authorized Maserati dealer to savor the sights and sounds of those Italian masterpieces, the Quattroporte and GranTurismo – and ask for a cup of Nespresso while you’re there!
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